The world is currently in the midst of a crisis with no clear end and no rulebook for success. But crisis heralds opportunity—and though no one was "prepared" for a pandemic, coworking spaces might have been secretly building a business designed for a post-covid world.
Most estimates from industry consultants and real estate companies project stable—or even improved—growth in coworking vs. pre-pandemic levels. How can you seize the day and lay the foundation for a productive, community-centric, and safety-focused workspace? We’ve got you covered.
Lines on the floor have become a familiar sight in offices, restaurants, public buildings, and even on the sidewalk. You have an advantage if you’re just opening a space, because you get to design your entire space around the needs of the moment.
Entrepeneurs talk about unfair advantages. Yours can be that you’re fundamentally prepared for the moment we’re living in.
Some of your potential clients are going to be nervous. They are going to ask how you have prepared for all outcomes—you need to be so prepared that they will leave your conversation absolutely confident that you not only know more than they do but that you will be constantly working in the background to keep your space up-to-date. Certainty is impossible, but competency is reassuring in every situation.
A year ago, a good community, good facilities, and good management might be enough to sustain growth. Not today. Individuals and organizations are going to need coworking spaces and you’re going to need to tell them why. In this moment, what does everyone need?
Who’s in a better spot to meet these needs than you? Coworking provides flexible working conditions. Need to expand your team, reduce your team, work odd hours or close to home? Coworking spaces have been doing that for years. Technical expertise and guidance? By now, most of the workforce has figured out video calls. But that’s not where asynchronous collaboration ends. The digitization of the economy has always been led by creative and adaptive workspaces. And the issue that plagues even the most ardent work from home fans is the lack of personal interaction.
This is a lot of info to absorb and not all of it may be relevant for you when you’re opening a coworking space. That's ok! We’ve compiled a few stories of spaces that have created their own path to opening a space safely for both members and staff. See if you can find a few things in there that
Spacemade opened at the end of 2019. It sounds like a tough time to begin a coworking journey, but it’s been a huge advantage.
Ethel’s Club was founded to better serve communities of color when COVID-19 hit. Their mission hasn’t changed but they have adapted their services to meet the moment.
Even in the middle of a COVID-19 hotspot, The Back Office Studio is inventing creative ways to keep their members safe.
For a long time, the question has been how will coworking respond to economic uncertainty. The moment has arrived and now it’s your turn to answer the question! We’re looking forward to seeing what you come up with.
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